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Extensive library allows the Group to extend its portfolio approach to licensing and syndication of content to domestic Satellite Channels and DTH service providers and focusing on pre-selling and bulk deal with broadcasters.
In the year 2009-2010, we have been successful in concluding new deals with Rupert Murdoch's Star TV Network, Zee, Sony and other broadcasters and aggregators. Post the stupendous box-office success of '3 Idiots' starring Aamir Khan, produced by Vidhu Vinod Chopra and directed by Raju Hirani, Eros also secured the satellite and other rights for this film and syndicated the same along with some catalogue films for premiere broadcast on Sony Entertainment television.
In the international markets we have successfully continued to license television rights to international channels in Europe, South East Asia, Eastern Europe and Arabic countries to tap into the dubbed and subtitled markets.
We have also proactively syndicated packages of unreleased films to broadcasters like Star TV Network and other aggregators. These deals in conjunction with relicensing of catalogue films, gives us significant visibility for 2010/11 satellite revenues.
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