Digital new media is a growing area of focus for us. Apart from digital music, which is mainly monetised through mobile platforms and also DTH on television, other new media revenue streams are airborne rights, IPTV services and exploitation on the internet amongst others.

While the Eros International Group has successfully monetised its library on video on demand, subscription video on demand and IPTV services such as Comcast Cable Communications LLC, Cablevision, Rogers Cable Broadcasting Limited and others as well as monetising content through its partner channel on Google Inc.'s YouTube, these revenue streams are only beginning to evolve in India. We believe that we will soon also be able to monetise the Eros India Library through such avenues in India. With Indian telecom networks and DTH platforms expanding their services, we believe we are beginning to see an increased interest for video on demand in India. Through the Eros International Group, we have also licensed content to Aksh Optifibre Limited in 2008 for IPTV rights in Mumbai and Delhi. Pursuant to the Relationship Agreement these rights will be retained by us for exploitation with effect from October 1, 2009.

We license airborne rights by way of individual purchase orders to a number of key airlines, including Air India, Jet Airways, British Airways, Delta, Emirates and Kingfisher. We are informed of developments in the domain of flight entertainment by the World Airlines Entertainment Association (WAEA). Recently, Air India has awarded us an exclusive contract as content service provider ("CSP") for the supply of video and audio programs, for a period of five years.