Home entertainment distribution consists mainly of the sale 'sell-through' of DVDs and VCDs of feature films for home viewing by consumers.

Our home entertainment distribution consists primarily of DVD and VCD sales to consumers indirectly via retail outlets such as Planet M and online via www.erosentertainment.com. We also have direct sales to corporate customers who bundle our DVDs or VCDs with their own products for promotional purposes. For example, we have done deals through Moser Baer for a bundling deal with L.G. Electronics Private Limited and with P9 Integrated for a bundling deal with Citibank. We believe this to be a growing area of DVD revenues. We outsource the physical production of VCDs and DVDs. We include extra material such as interviews with the stars or directors or a video on the 'making of the film' with the film DVD to make it more attractive to the consumer. We have a team of 18 regional managers, executives and assistants working nationally on our DVD distribution team who work with retailers and wholesalers in their region to maximise our home entertainment sales.

We release old films as well as new and also release combination packs, such as Classics of Nasir Husain, Romance and Comedy Club, to incentivise people to buy old films along with new releases. We also release song compilations on DVD and VCD where we own music rights, which allows us to monetise the Indian film content in part.

In addition, we are able to take advantage of technological developments and re-release existing films from the Eros India Library through new forms of distribution such as Blu-Ray, which allows us to monetise our existing content across various platforms and provides a potential opportunity to increase our earnings. We released Om Shanti Om and Heyy Babyy on Blu-Ray format in 2009.

Since 2003, we have distributed original and dubbed international studio content on VCD and DVD formats in India including The Aviator and Kill Bill, Volumes 1 and 2.

Our Tamil Subsidiary Ayngaran International also releases films on DVD and VCD format and monetises the same directly both in India and internationally under the Ayngaran label.