Television is integral part of the Eros distribution platform. We syndicate and license our content to; satellite channels, cable service providers, IPTV &SVod platforms as well as terrestrial channels around the world.
Eros is an extensive content provider. The strong slate and existing library allows the group to extend its portfolio approach, syndicating not just individual films but bundling our latest releases with our library titles to provide television channels with the best package of content.
In the international markets we have successfully continued to license television rights to international channels in Europe, South East Asia, Eastern Europe and Arabic countries to tap into the dubbed and subtitled markets.
We have also proactively syndicated packages of unreleased films to broadcasters like Star TV Network and other aggregators. These deals in conjunction with re-licensing of catalogue films, gives us significant visibility for 2010 - 11 satellite revenues.
Indian Television Market
We believe that the increasing television audience in India creates new opportunities for us to license our film content, and creates even wider audience recognition of the Eros name and film products. The value of license fees that television networks are prepared to pay for licensing television rights has seen a steep increase due to a highly competitive television market boosted by pay TV and subscription growth and ever-increasing demand for premium content, therefore covering a significant percentage of film costs.
Eros and the Indian television networks continue to benefit from collaboration. The networks are achieving increasingly high ratings from their broadcasting of premium movie content.